Dr. Zainil Hanim Saidin

zainil
 
 

Dr. Zainil Hanim Saidin
Phone    : 04-6535930
Faks      : 04-6576000     
Emel      : zainilhanimsaidin@usm.my
Service Quality, Relationship Quality, Customer Loyalty, After-sales Service

Profile

Academic Qualifications:

  • Ijazah Doktor Falsafah (PhD in Marketing)
  • Sarjana Pengurusan Perniagaan (MBA)
  • Sarjana Muda Pengurusan Perniagaan (BBA Hons Finance)

Research

Key Research Area: 

  • Service Quality
  • Relationship Quality
  • Customer Loyalty
  • After-sales Service

Publication

Selected Journal Articles:

  1. Saidin, Z. H., Yusoff, R. Z., Mokhtar, S. S. M., & Saad, R. (2018). The Impact of Automotive After-Sales Service Quality and Alternative Attractiveness on Customer Loyalty. International Journal of Supply Chain Management (IJSCM), Vol 7, No 1 (2018). (published)
  2. Saidin, Z. H., Yusoff, R. Z., Mokhtar, S. S. M., & Saad, R. (2016). Automotive After-sales Service Quality Attributes and Customer Loyalty: An Empirical Study of Malaysian National Carmakers. Asean Entrepreneurship Journal, 2(2), 70-79. (published)
  3. Saidin, Z. H., Mokhtar, S. S. M., Saad, R., & Yusoff, R. Z. (2015). Automotive After-Sales Service Quality and Relationship Quality in Malaysian National Car Makers. International Academic Research Journal, 1(2), 71-78. (Published and Presented in the conference of “International Business and Technology Conference 2015 – Bandung, Indonesia)

Proceedings:

  • Saidin, Z. H., Saad, R., Mokhtar, S. S. M., & Yusoff, R. Z. (2015). Relationship Quality and Customer loyalty of Malaysian National Carmakers. International Conference on Social Sciences Research (ICSSR) 2017. (ICSSR 2017: 127-107).

Teaching

Maklumat sedang dikemaskini

Supervision

Maklumat sedang dikemaskini

Recognition

  1. UMHSB Gold Medal Award, Universiti Utara Malaysia (UUM) – 2013
  2. Director Award, Universiti Teknologi Mara (UiTM) – 1996
  3. Best Student Award, Universiti Teknologi Mara (UiTM) – 1996